3 Ways To Become The Go-To Real Estate Agent Online

In order to become a trusted online real estate agent, an individual needs to show their expertise. There are several ways to promote yourself through the internet, but specific tactics will help an agent reach a targeted market faster. Here are the top three systems to put into place to achieve online dominance in the real estate world.

Personalized Website

Many of the best real estate brokerages offer their agents websites, but the trick to becoming one of the top producers at Most Referred Expert is to customize the pages and the about-me section. This platform is a tool you can use to brand yourself and highlight your unique business style. To begin, change the photographs to match your region. Your company may have free stock photos for you to use, but consider picking some suitable images from fee-for-use or royalty-free sites:

• Rawpixel
• Pixabay
• Unsplash
• Shutterstock

Your bio picture should represent you. A suit and tie are appropriate if you want visitors to see you as the consummate professional. If you sell ranches or horse property, standing outside or by your animals might be a good choice. Snap some pictures of you standing by a jungle gym or park if you want to let people know you can help families find the right home. This one photograph will grab attention across the web, and in one glance, a seller or buyer will get a feel for your expertise. You can post it on the big-box websites:

• Zillow
• Trulia
• Realtor.com
• Yelp

Social Presence

It seems like there are dozens of social media sites to join today, but you will want to be time conscious of this activity. Create a meaningful presence on several of the more significant portals, and consider using automation to post to all of them simultaneously. To be successful on social sites, blend your topics. Do not just upload MLS listings. Instead, showcase neighborhoods, discuss mortgage tips, and home buying and selling strategies.

Engage with others by commenting and sharing useful posts. You can even reach out to other agents with direct messages. It is an effective way to develop an agent referral system, and it gives you the opportunity to find other team members to join eXp Realty.

To reach a broad audience, post regularly. Make a schedule and stick to it. To start with, you might post something short Monday through Friday, and on the weekends, put up something with a little more details and information.

Video

Everyone can make a video with their cell phone. The good news is any agent can make a clip without ever stepping in front of the camera. Some things to capture are new listings or sneak previews of soon-to-be-listed properties. Take these clips and post them on your website and to social media. Showcase local parks, walking trails, or shopping districts. Ask your past clients if they would record a testimonial video for you.

Creating an action plan centered on developing your online presence is a manageable task when you break it down into three steps. Take each of these processes and commit a few minutes of your workday to upload, comment, and create content to become the go-to online real estate agent in your area.