Make Sure To Always Have These Items In Your Listing Presentation

An integral part of marketing yourself to prospective home sellers is creating a solid listing presentation. Here are five of the key must-have items to include in this important demonstration.

Eye-Catching Visuals and Graphic Design: The first thing that most prospective clients will notice about your presentation is the visuals. This makes it important that you capture their attention with beautiful photography and graphic design elements. You want these documents to look as professional as possible, reflecting the level of the service that you can offer them if they choose you to market their property.

Comparative Market Analysis: One of the first questions that any seller will ask you is your thoughts on how much they can get for their house. Coming prepared with a preliminary comparative market analysis will help you to get right down to business giving them the data that they need to make an informed decision. While you can certainly tweak this once you have toured the property, the initial analysis will give you a solid starting point for discussion.

Relevant Data and Statistics: There is no doubt that numbers talk. You will improve your case if you are able to demonstrate your past success through the use of hard data. For example, do you consistently get over asking prices for your properties? Are your properties on the market for a time period that is lower than average for your local area? These are the statistics that you want to highlight with your listing presentation.

Past Success Stories: In addition to concrete numbers, you also want to use this presentation to demonstrate your past success through the use of specific stories. This is the place to include customer testimonials that praise your work. Choose testimonials from clients that can offer specific examples of how your work helped them to get top dollar for their property. You can also use this space to highlight your professionalism or any special services that you provide that go above and beyond. Determine what makes you unique and highlight those things in this presentation.

Marketing Strategy: Savvy realtors use their listing presentation document to detail their marketing strategy. The goal is to let the buyer know how you will roll out their home listing in a way that attracts as many eyeballs as possible. Be sure to include a timeline that explains when the homeowner should expect things to happen and what you will need from them to make it happen.

Distinguished as being one of the best real estate brokerage firms in the area, you will learn how to design a winning listing presentation when you join eXp Realty. Start with checking out the expert information available at Most Referred Experts so that you can learn about what really matters.