Top 6 Ways To Get More Real Estate Listings In 2023

When it comes to getting more real estate leads, the agents on the Most Referred Expert team have a lot of resources available to them. Some methods are low-cost and others low-tech. There are dozens of ways to cultivate your real estate career. Here are six strategies to help you get more real estate listings in 2023.

1. Sphere of Influence

Reaching out to your sphere of influence is an effective and easy way to find more leads. To develop a working relationship with anyone, they must feel like they know and trust you. This group of people already knows you, and most of them probably trust you. If they don’t, you can earn their trust by offering them relevant market information. It’s usually pretty simple to get in touch with this circle too. Make an effort to get into close contact with these people by calling them, inviting them to coffee, or by putting on a social gathering at your home or office.

2. For Sale by Owners (FSBO)

Make contact with as many FSBOs as you can. Developing a system to work with this group could be your fast-track to multiple listings this year. The best real estate brokerages will help you with scripts and dialogue. You can use these phrases when calling on these sellers. These people want help, and if you can show them how you can get their home sold for the best price and least amount of headache, they will likely list with you.

3. Expired Listings

Expired listings are also a niche to focus on. You can make it part of your daily prospecting plan. Track the expired properties every day, and find a way to get a hold of them. It might be as easy as making a phone call, or you can send them a personalized letter with helpful information enclosed.

4. Open Houses

Hold open houses, but make them public and exclusive events. To put on an exclusive open house, only invite the neighbors, and let them know it is a special showing just for the area. To make it a success, doorknock and mail postcards to as many homes in the surrounding area as you can. At the open house, be prepared with plenty of neighborhood stats. Know what has recently sold, what is pending, and what is actively listed. This tactic will show that you are the neighborhood expert. If you have a traditional open house, invite all your social media friends and family, advertise it, and put out several directionals and banners all around the property and on every nearby busy street corner.

5. Garage Sales

When someone has a yard or garage sale, they may be preparing to move or downsize. Make it a point to hit these sales every weekend. Have a flyer in hand with some statistics about the local housing market. You can use the same document at all of your stops if you keep the stats general. Input all of your contact details on the flyer, and attach a business card to it also.

6. Facebook Ads

Real estate agents who join eXp Realty are encouraged to use various lead generation methods, and some agents might prefer farming with paid ads. Through Facebook’s platform, individuals can purchase relatively inexpensive ads. You can drive the traffic to your website and capture contact information by offering people a free property valuation.