6 Facebook Strategies for Real Estate Agents

As a realtor, your social media accounts will generate cost-efficient, local exposure that can lead to significant leads and even sales (if you utilize it correctly). We provide the 6 Facebook strategies for real estate agents that will take your career to new heights.

1. Use Multiple Platforms

Many real estate agents erroneously use "social media" and "Facebook" interchangeably. While Facebook is a leading social media platform for realtors since it accounts for over 50% of social media usage, you should also consider creating accounts on Instagram and Twitter.

YouTube and TikTok can also promote your agency in a fun way, especially if you feel comfortable making fun promotional videos (don't forget to wear your merch!).

2. Join Local Groups

Join local groups related to real estate in your area. You can also find neighborhood groups that don't necessarily have anything to do with social media but can keep you connected with people in your town.

Don't be afraid to be active on group accounts when people ask questions, especially if those questions relate to real estate.

3. Connect Social Media to Your Website

Ensure that all people who visit your website have instant access to your social media accounts. You should also ensure that people who visit your social media have immediate access to your website.

4. Create Entertaining and Informative Content

Posting on social media regularly and consistently keeps you relevant. However, you also want to establish yourself as an expert in the industry and entice people.

Write a high-quality blog once or twice a month dense in information from authoritative resources (don't forget to add the links!). Cover current topics and topics that don't have enough information online already.

Furthermore, you need to use pictures and videos to entice people, similar to the way a restaurant will use pictures of food to entice people. Your listings look great, and you should be excited to show them off to viewers looking to buy or viewers simply interested in cool houses.

5. Utilize Social Media Management Tools

There are numerous tools available to help you manage all of your social media accounts in one place. Many of them post automatically per your set schedule, while others have additional features, such as video templates.

Some of the best social media marketing tools include:

• Buzzsumo
• Missinglttr
• Hootsuite
• Mention
• AdEspresso

6. Recruit Professional Digital Marketing Services

Social media marketing not only requires a substantial amount of know-how but also requires a lot of time. If you can't handle social media on top of your already busy schedule, call for professional digital marketing services. They will not only handle your social media account for you, but they will also monitor your progress and adjust accordingly.

Join eXp Realty and the Most Referred Experts team if you want more advice and to become part of the best real estate brokerage.