A Guide To Using Instagram Video For Real Estate Agents

Whether you're a new or established real estate agent, you probably know that competition is fierce within the industry. The key to attracting buyers and closing a high percentage of deals is to find unique ways to stand out. It can also help to take steps to connect with solid professionals within the business. For example, you could join eXp Realty to align yourself with a trusted brokerage.

 

In today's busy modern age, you absolutely must have an online presence if you want to compete and stay relevant, so it helps to learn all you can about using such internet tools as a professional website, social media, and content marketing to your advantage. Read on for a primer on how to use social media to stand out online with techniques like using Instagram Video and other insider strategies.

Establish a Professional Website

The first step to building your online real estate presence is to create a professional website. This is your home on the internet. If you work with a well-known firm or the best real estate brokerage around, you probably have a website on the company's domain. That's great, but it's also very cookie cutter. Instead of blending in with your colleagues' sites, you'll do well to set up your own personal real estate website that's a reflection of you, your knowledge, and your insights.

Build a Social Media Presence

Once you've set up your home base online, you'll want to find ways to direct people to it. Social media is one of the most effective methods for driving traffic. Nearly everyone uses some form of social media platform, so it makes sense to connect with potential clients there. Social media allows you to build a reputation, gain exposure and stand out from the crowd. You can achieve this by being authentic, helpful, and social.

Make Instagram Videos

Not only must you use social media in your professional real estate work, but you also need to learn the ins and outs of each platform you engage with. Doing so will ensure you get the most return on your investment. One tool you'll definitely want to leverage is making real estate videos to showcase your listings. You can do this easily and effectively through Instagram Video. Videos have been proven to receive significantly more shares on social platforms than static images. Video marketing can increase your reach and visibility. In turn, this can lead to more sales. Making videos is relatively simple and you can even do it on your phone. Feature newly listed properties or do a neighborhood spotlight. A personal agent introduction of yourself and client testimonial videos can build trust.

When it comes to setting yourself apart from the competition, you need to be sure to have a strong online presence and align yourself with professionals. Join the Most Referred Expert Community to collaborate with other Area Experts. Becoming established in your field and proficient in the use of modern marketing tools are keys to ensuring your success.