Are You A New Agent? Here Are Some Tips To Writing Your Agent Bio.

In order to sell yourself as a professional and skilled real estate broker, you are going to need to write an effective bio. Potential clients will look at this bio for direction as they make the decision about who to hire for their real estate needs, making it important that you hit all the right notes. Here are five tips to help guide you when writing your personal bio.

Look for Inspiration: Before you put a pen to paper, it is a good idea to review the bios of respected professionals in your field to find inspiration. You will notice a wide variety of approaches. Choose the style that best fits your objectives and the vibe that you want to project. Once you know what direction you want to take with your bio, you can begin drafting an outline so that you feel confident that you are hitting all of the major points.

Lean on the Accomplishments of Your Firm and Past Experiences: It may be challenging to sing your own praises if you are new to the industry. This is when it is a good idea to lean on the accomplishments of your firm to beef up your own resume. For example, when you join The Most Referred Experts at eXp Realty, you will know that you are joining forces with the best in the business. Use their numerous accomplishments as proof that you are a winning broker. You can also highlight your past professional accolades, regardless of the field or area of expertise.

Highlight Services: Your personal bio is a good place to highlight the services that you offer your clients. You want the potential clients to understand what they will gain by hiring you. This is also a good place to include client testimonials and intangible personality traits such as attention to detail or knowledge of a particular area of town.

Get Personal: Do not be afraid to get personal with your bio. Clients want to see that there is a real person behind the professional. Good information to write about includes your family life, where you call home, your educational background, and community involvement activities. You never know what personal tidbit will endear you to a potential customer and encourage them to reach out to you.

Review and Revise Regularly: Before going live with your bio, you want to get as many eyes as possible on the copy. Ask a few trusted professionals to edit your bio and provide constructive feedback. Once you have a bio in place, it is always a good idea to review it regularly. Adding new accomplishments, updating your client profile, and refining your service offerings are all elements that should be reviewed on a quarterly basis.

As the best real estate brokerage firm in the area, the staff at eXp Realty is here to support you and help you to write a winning bio.