Check Out These 8 Ways to Find New Listings In This Scarce Market

There are 1.5 million members of the National Association of Realtors and only about 500,000 homes for sale. With more realtors than houses, you need to fight for listings more than ever. Here are eight ways to find new listings in this scarce market.

1. Nurture Personal Relationships

When looking for listings, don't dismiss the friends and family right under your nose. Nurture relationships with birthday cards, Christmas cards, and occasional parties. When someone in your personal connections does eventually need a realtor, they may notice your Christmas card on the fridge.

2. Network Professionally

Go out and meet people in the industry, such as contractors and interior designers. Instead of going to realtor networking events that only truly give you the opportunity to meet your competition, interact with the people who may need to sell a house once they finish working on it.

3. Look For Gaps in the Market

Every market has a marginalized population, including real estate. Consider looking into houses in less desirable areas, short sales, student/corporate housing, or eco-friendly houses. As you find success in one niche, continue to develop relationships and knowledge in that niche to turn you into an expert (who can charge more money down the line).

4. Create High-Quality Content

Share your expertise with people by writing a blog on real estate topics. Take time to make the blogs informative and entertaining. Ideally, they will cover topics not amply covered already. Furthermore, you need to make the article easy to read using reader-friendly formatting, such as:

• headers
• short paragraphs
• bullet points
• bolding important words

5. Get Involved in the Community

When you get involved in local charitable organizations, you open yourself up to potential media coverage and showcase your company in a very positive light. Consider looking into charitable organizations related to real estate, such as Habitat for Humanity.

6. Maintain Active Professional Social Media Accounts

Stay active on social media professionally. Show off new listings and updates about the real estate market in the community regularly so that interested people will follow your news feed.

7. Try Unique Marketing Techniques

You need to stand out for people to notice you. You can attempt to stand out by trying unique marketing techniques that most realtors don't do.

You can live stream a house demolition, get a local band to sing a jingle, or create a haunted house out of one of your listings.

Some methods may work better than others, but you get to show off your creative side and have fun.

8. Search Engine Optimization

You want to be on the first page of Google search results when someone searches for "realtor in {LOCATION}.” They say that the best place to hide a body is page 2 of Google since 95% of traffic that follows a search is on links on the first page.

You can manipulate your search engine rankings via search engine optimization (SEO). Since SEO can get technical, you may benefit from hiring professional SEO and digital marketing services.

Join eXp Realty to gain access to the Most Referred Experts' team marketing so that you can become part of the best real estate brokerage in the area.