How Digital Marketing Is Helping Attract Clients For Real Estate Agents

Digital marketing refers to marketing done online, including search engine optimization (SEO), email marketing, content marketing, pay-per-click marketing, and social media marketing. In most cases, the strategies work together to create the end result.

However, what should you expect?
Here are some ways that digital marketing is helping attract clients for agents.

Communicate With Mass Clients on Social Media

Social media gives you a casual space to communicate with all of your followers at one time.

Since people use social media for entertainment, you may find more success with playful content than promotional content.

Furthermore, 90% of the data the brain receives is visual. Use cool pictures to get attention, then use those photos to also showcase your talents.

Best practices include consistently posting multiple times a week, interacting with customers, and learning the delicate skill of subtly marketing your brand.

Create High-Quality Content

You are an expert in your field. However, people won't know that until they work with you unless you show off your knowledge.

Write research-heavy and useful guides on topics related to your industry to help your customers by answering some of the most common questions you get.

If you provide the best how-to guide or the most detailed yet easiest explanation about a complex topic, people will read your article. The next time they need information, they will seek you out.

Consistency is Key 

If you want to attract clients and have them remember you in the moments of need, you need to make yourself known. One of the only ways to do this is to be consistently on social media.

70% of the US population uses social media, so why would you not use this to your advantage? It might seem tough to create and share a post every day but if you want to attract the right clients you need to make this a priority. It can be as simple as a "day in the life" quick video while you are doing your work anyway. 

After some time of posting consistently, you might even grow a following who looks forward to your posts to learn something new or to have a laugh at whatever it is that you are sharing. Being consistent makes you top-of-mind to your clients, which ultimately is the end goal.

Join eXp Realty, the best real estate brokerage, so that you can learn more about digital marketing and be part of the Most Referred Expert Community.