Ways To Leverage Social Media For Real Estate Agents

There is no denying the power of social media when it comes to marketing your business and services. The best real estate brokerage firms understand how to leverage this power to move homes quickly at top prices. Here are five primary ways that real estate agents can use social media.

Define Your Goals: Before you start going crazy posting on your business social media accounts, you need to define what your goals are for this medium. Zeroing in on your specific objectives will help to guide your content. For example, is your goal to position yourself as an industry expert, or are you simply vying to get more followers so that you can expand your client base? If you are looking to drive traffic to your website, your content might look different than if your purpose is to score speaking engagements in the industry.

Follow the Leader: It has been said that imitation is the sincerest form of flattery. One of the best ways to create meaningful content for your social media site is to take a look at what other leaders in your field are doing. Understanding what the most successful brokers are doing to drum up more business and satisfy their clients can help you to discern what might also work for you.

Understand the Rules of Engagement: Once you have followers, it is critical that you engage with them. Social media is not a one-way street. You need to be intentional about answering questions and encouraging those relationships. The more engagement that you provide, the more reach that you will enjoy. Not only does engagement make your followers feel heard, but it also puts your message in front of more eyeballs.

Go Live: One of the biggest trends in social media use these days is the live feed. While this may seem intimidating to launch at first, you will soon realize how valuable this type of engagement can be when looking to attract and retain customers. The live feed does not have to be for a big event. Going live doing your ordinary job duties will deliver insight into how you can help clients while also making yourself seem more approachable and authentic.

Engage Your Followers: At the end of the day, people will not turn to your social media account for information and entertainment if you are not offering something of value to them. This is why it is so important to engage your followers and solicit their feedback about what works and what does not. Good tactics include posting polls and surveys or asking them to comment their views on specific topics.

When you join eXp Realty, you will learn how to use the vast reach of social media to market your homes and improve your bottom line. Knowing how to lean on the power of social media is one of the primary reasons why The Most Referred Expert's team is so successful.