Ways To Leverage Social Media For Real Estate Agents
There is no denying the power of social media when it comes to marketing your business and services. The best real estate brokerage firms understand how to leverage this power to move homes quickly at top prices. Here are five primary ways that real estate agents can use social media.Define Your Goals: Before you start going crazy posting on your business social media accounts, you need to define what your goals are for this medium. Zeroing in on your specific objectives will help to guide your content. For example, is your goal to position yourself as an industry expert, or are you simply vying to get more followers so that you can expand your client base? If you are looking to drive traffic to your website, your content might look different than if your purpose is to score speaking engagements in the industry. Follow the Leader: It has been said that imitation is the sincerest form of flattery. One of the best ways to create meaningful content for your social media site is to take a look at what other leaders in your field are doing. Understanding what the most successful brokers are doing to drum up more business and satisfy their clients can help you to discern what might also work for you.Understand the Rules of Engagement: Once you have followers, it is critical that you engage with them. Social media is not a one-way street. You need to be intentional about answering questions and encouraging those relationships. The more engagement that you provide, the more reach that you will enjoy. Not only does engagement make your followers feel heard, but it also puts your message in front of more eyeballs.Go Live: One of the biggest trends in social media use these days is the live feed. While this may seem intimidating to launch at first, you will soon realize how valuable this type of engagement can be when looking to attract and retain customers. The live feed does not have to be for a big event. Going live doing your ordinary job duties will deliver insight into how you can help clients while also making yourself seem more approachable and authentic.Engage Your Followers: At the end of the day, people will not turn to your social media account for information and entertainment if you are not offering something of value to them. This is why it is so important to engage your followers and solicit their feedback about what works and what does not. Good tactics include posting polls and surveys or asking them to comment their views on specific topics.When you join eXp Realty, you will learn how to use the vast reach of social media to market your homes and improve your bottom line. Knowing how to lean on the power of social media is one of the primary reasons why The Most Referred Expert's team is so successful.
Why Agents Should Be Building A Brand vs. A Business
As every seasoned real estate agent is aware that selling homes is as much about relationships as it is about knowledge of the real estate market. When you have plenty of good relationships, people will seek you out. Most agents focus solely on building their business rather than their brand, but the truly great ones understand the important role of brand building. Here’s the difference between the two, and why focusing on the brand will ultimately propel your business forward. What is a Brand? First, let’s understand what a brand is, and what it is not. When we talk about a brand, what we mean is what people recognize that correlates to your business. While you may work with the best real estate brokerage, you are the one that people will engage with during the sales process. That means you are the brand, not your partner company. What’s the Difference Between Building a Brand and a Business In today’s market, everyone is on social media, and that includes real estate agents. However, most agents focus on simply using these platforms as another place to display the listings they have for sale. This is great for attracting the people who want to buy now but does little to attract referrals down the road.Brand building is people remembering you whenever they need or are asked for a real estate agent referral. It’s these referrals that will keep business coming to you for years to come if you take the time to develop a solid brand now. Here are some of the things focusing on your brand will do for your business. Building Trust First, when you focus on building your brand, you focus on delivering content that your audience will find valuable even when they are “off the market.” This means delivering content that goes beyond transactional marketing messages with listings or a pitch for your service.Rather, building this name recognition means people trust you, as a person, because you’ve earned that trust. You can do this by sharing one of three types of content: educational, entertaining, or inspirational. These messages encourage people to continue following you and share your messages and brand with others. Developing Connections You draw connections with your audience when you connect with them on an emotional level. This is the story, if you will, behind everything you do as a real estate agent. What is it that makes you uniquely you, compared to every other real estate agent in the area?Those are the things you want to shine through in your content. When you connect on an emotional level with your audience, they’ll be loyal to following you consistently. They’ll also share your content, affording you the opportunity to grow your connections to people you have yet to meet. Building Conversions The process of developing your brand includes helping people like you and trust you. Once they trust you, they’ll be more likely to respond positively to the marketing messages. This means they’ll appreciate the listings you do share or the offer for service. These are necessary components to keep your business building and so your audience knows exactly what you have to offer. However, you have to do the work of developing trust before you can ever get to the work of converting your audience. Break the mold of the normal real estate agent, and use the same playbook as the Most Referred Experts team. Start focusing on building your brand, and watch as your business takes on a life of its own.
6 Facebook Strategies for Real Estate Agents
As a realtor, your social media accounts will generate cost-efficient, local exposure that can lead to significant leads and even sales (if you utilize it correctly). We provide the 6 Facebook strategies for real estate agents that will take your career to new heights. 1. Use Multiple Platforms Many real estate agents erroneously use "social media" and "Facebook" interchangeably. While Facebook is a leading social media platform for realtors since it accounts for over 50% of social media usage, you should also consider creating accounts on Instagram and Twitter.YouTube and TikTok can also promote your agency in a fun way, especially if you feel comfortable making fun promotional videos (don't forget to wear your merch!). 2. Join Local Groups Join local groups related to real estate in your area. You can also find neighborhood groups that don't necessarily have anything to do with social media but can keep you connected with people in your town. Don't be afraid to be active on group accounts when people ask questions, especially if those questions relate to real estate. 3. Connect Social Media to Your Website Ensure that all people who visit your website have instant access to your social media accounts. You should also ensure that people who visit your social media have immediate access to your website. 4. Create Entertaining and Informative Content Posting on social media regularly and consistently keeps you relevant. However, you also want to establish yourself as an expert in the industry and entice people. Write a high-quality blog once or twice a month dense in information from authoritative resources (don't forget to add the links!). Cover current topics and topics that don't have enough information online already. Furthermore, you need to use pictures and videos to entice people, similar to the way a restaurant will use pictures of food to entice people. Your listings look great, and you should be excited to show them off to viewers looking to buy or viewers simply interested in cool houses. 5. Utilize Social Media Management Tools There are numerous tools available to help you manage all of your social media accounts in one place. Many of them post automatically per your set schedule, while others have additional features, such as video templates. Some of the best social media marketing tools include: Buzzsumo Missinglttr Hootsuite Mention AdEspresso 6. Recruit Professional Digital Marketing Services Social media marketing not only requires a substantial amount of know-how but also requires a lot of time. If you can't handle social media on top of your already busy schedule, call for professional digital marketing services. They will not only handle your social media account for you, but they will also monitor your progress and adjust accordingly. Join eXp Realty and the Most Referred Experts team if you want more advice and to become part of the best real estate brokerage.
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