Best Places to Work: eXp Realty
Real estate professionals, home buyers, and those interested in the field will be interested to learn that eXp Realty has been named by Glassdoor as one of the best places to work nationwide. This marks the fourth year this best real estate brokerage has earned this distinction. Anyone familiar with the firm isn't surprised by this news, particularly when considering the events of this past year. Growth Over the Past Year The quarantines and lockdowns during the Covid-19 pandemic didn't slow this virtual brokerage down a bit. They managed to host two large virtual conferences and deliver more than 50 hours of weekly training to their agents. In addition, they made numerous acquisitions such as Showcase IDX and Success Magazine. Plus, they took steps to expand the business into multiple countries. On top of all this growth, eXp stock prices saw a tremendous surge in just the past six months. This was fantastic news for current eXp agents. As part of the eXp stock award program, every agent is a partial owner in the brokerage firm. There have been tremendous success stories across social media of agents building college funds for their children, purchasing investment properties, and paying off their mortgages. Clearly, now is the perfect time to join eXp Realty. More About the Best Place to Work Award Glassdoor holds an annual Employees' Choice Award for Best Places to Work, and in 2021, eXp took home an award for its fourth consecutive year. This marks eXp's second year to rank in the large company category, in which organizations must have 1000 or more employees. This award is truly an honor because it is completely based on employee feedback given to Glassdoor. Ratings are based on overall satisfaction as well as other key factors such as compensation and benefits, career opportunities, culture and values, work/life balance, and senior management. Head on over to Glassdoor, and you'll see that eXp Realty currently has a rating of 4.7 out of a total of five stars. When submitting reviews, 94% of reviewers say they would recommend the company to a friend. They also rank eXp's commitment to diversity and inclusion a whopping 4.8 out of five stars. How Glassdoor Determines Its Best Places to Work List Company reviews by employees based in the United States between October 22, 2019, and October 19, 2020, were used by Glassdoor to determine their Best Places to Work list. In addition, companies must have at least 75 reviews in the following eight workplace attributes in order to qualify. These are: Overall company rating Career opportunities Compensation and benefits Culture and values Senior management Work/life balance Recommend to a friend Six-month business outlook Glassdoor compiles its final list using a proprietary algorithm by its Economic Research Team that considers the quantity, quality, and consistency of reviews submitted. It's clear that eXp Realty is a company that goes above and beyond in its performance and its treatment of employees.
Why eXp Realty Is The Most Innovative Brokerage of 2021
All fields of industry are looking for the most innovative and overall best companies, and the real estate business is no different. In 2021, the Inman Innovator of the Year was eXp Realty. When you want to recognize a company that's making great strides in real estate, you should look at its approach to real estate and how it treats its agents. The real points of interest with eXp Realty is their focus on keeping up with technology and having an agent-centered approach. The Agent-Focused Approach When you make sure that your agents have what they need, they'll bring in more clients. You can also be certain that providing a good environment for your agents will ensure that they stay with the company rather than finding elsewhere to provide their services. There are several ways that eXp Realty ensures that it's taking care of its agents, including getting regular feedback from the clients. To better serve its agents, eXp Realty also allows them to earn awards for contributions to company goals and production growth. Additionally, the company uses in-person and virtual meetings to gather insight Technology Is At the Forefront of the Company There's also a major focus on technology, with the focus of real estate in the cloud being at the forefront of the company's strategy since eXp Realty began as a company in 2009. From the launch of the company until today, eXp Realty has continually placed importance on creating a digital environment that can support real estate agents. The eXp Innovation Hub is a technology-based collaborative environment that's designed to create an environment where agents can work together to build the company and each other, and projects like this have kept eXp Realty at the forefront of the real estate industry. What Else Stands Out About eXp Realty Beyond simply being a great company to work for, there's also evidence that the blend of technology and a focus on agents works. For instance, eXp Realty is one of the fastest-growing realty companies, and it has more than 67,000 agents throughout countries like Canada, Puerto Rico, Brazil, Columbia, Germany, the United States, and many others. Additionally, eXp Realty offers a full line of technology solutions for the real estate industry, including products designed for collaboration and professional services. Anyone looking for the best real estate brokerage firm should look at and possibly join eXp Realty and The Most Referred Expert team. There are plenty of reasons this company has been climbing to the top for the past several years, and there are lots of good reasons that the company will continue to work its way to the top when it comes to providing excellent tech solutions and outstanding environment for real estate agents.
E-Mail Marketing: A Guide For New Real Estate Agents
The modern real estate market necessitates finding new ways to get more done with less effort. While many think social media is the best way to stay connected to your target audience, it relies on constantly changing algorithms and the whims of software engineers. It’s true that social media has a place in your strategy; however, email marketing consistently has one of the best returns for converting your audience. Here’s what every new real estate agent needs to know about email marketing. What is Email Marketing Email marketing is simply the act of sending emails to an audience that has requested information from you or your company. The goal, much like social media marketing, is to keep your brand top of mind for people with whom you’ve already connected.The difference is the exposure and response rates. With social media, you may get exposure to somewhere between 6% and about 30% of your audience. If you’re using a personal profile, you might get to about the 30% mark. However, if you’re using a business page, you’ll be less than 10% exposure. With a well-executed email marketing program, the average open rate is about 22%, far above what most people get on social media. In addition, social media posts typically only get about a 0.07% click-through rate. Email marketing, on the other hand, has a click-through of about 2.5%. Is Email Marketing Still Effective? You might hear some people suggest that email marketing is dead, so don’t waste your time on it. However, as of 2020, email marketing has an average return of $42 for every $1 spent for the real estate industry. Choosing Your Right Platform To get started with email marketing, you’ll need to select a platform. Do not attempt to send mass emails through your normal email account if you want to get your emails delivered and opened.When first getting started, you want to select a platform that has an easy-to-use interface and that makes it easy for people to sign up and unsubscribe. This saves you from getting bogged down with mindless data entry.Some of the best options for new agents include: MailChimp Aweber Constant Contact Flowdesk Mad Mimi MailerLite Developing Your List Next, you have to develop your email list with people who have asked to receive your emails. You can easily get people to sign-up at networking events or open houses. However, you can more rapidly build your email list by offering something of value to your audience in exchange for their email address. For instance, if your target market is real estate investors, offer a free guide for getting started or going further in real estate investing. Sending the Right Messages While you’re building your list, be sure to develop the right segments. For instance, you might have a list of people who just want to know the trends of the local real estate market as they look to either buy or sell a personal residence. You might have a separate list of people who are interested in owning multiple properties for investing.Once you have those groups, send messages specific to the desires of those groups. Those messages can be in any number of forms, including regular newsletters, market updates, or tips for capitalizing on their investment. The more specific you can get to the needs of your ideal market, the more valuable they will find your emails, and the higher your open rate will become. Don’t subscribe to the notion that email marketing is a waste of time. Plan to use it, like the best real estate brokerages do, to continue expanding your business. Join eXp Realty and become part of the Most Referred Experts team.
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